What is SEO? Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid (organic) search results.
An Internet Marketing Strategy: As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines, the volume of search and which search engines are preferred by their targeted audience.
What does SEO involve exactly? What do SEOs do? Many things - these are just a few.
What is Pay Per Click (PPC)? Pay-per-click is an internet advertising model used to direct traffic to websites. A system in which advertisers pay the publisher when the ad is clicked. It is defined simply as “the bid amount spent to get an advertisement clicked.
PPC is a must in the marketing mix, especially when you are not ranking well organically for your chosen keywords. Plan your budget well and get your strategy right to save cost and get better ROI.
What does the new Google 'Semantic Search' Hummingbird update mean for SEO and PPC? What can SEOs & PPCs do now? SEO: Rich Related Content + Value Shared = Hummingbird Success. PPC: High Quality Score + Good Bidding Strategy = Good ROI.
With Google 'Semantic Search' Hummingbird update, Social Media Optimization is a must. What can SEOs do now ?Implement a Social Media strategy that works for a business.
Interact with your audience and prospects socially to better understand them, increase confidence and loyalty. Social Media has become a very useful micro-blogging technique for digital marketing.
What is E-mail Marketing? Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.