Web design, Graphic Design & Computer Training/Appreciation - We tailor your website to soothe your needs or business. The purpose, contents, design, web effects and search engine compliance are our objectives in delivering a website that has an impact. Our graphic designs include logos, magazines, letterhead papers, complimentary cards, brochures, flyers, etc. Our training include introduction to web design using HTML, CSS and web design softwares. Learning the basic use of computers, Windows operating system (msword, excel etc).
We design personal & Business web sites . Building websites that download easily, putting into consideration, the visitors' quick access to the information on the site.
Internet Marketing & Strategic Marketing - We offer FREE three months SEO/SEM, on building your website with us. This service is also offered separately. Our marketing consultant is always ready to offer advice on strategic marketing in areas of business positioning, operational effectiveness, to start-up businesses/SMEs.
Photography & videography - We produce Life-like Photographs and videos. We cover any event - for documentation of all your occasions (Birthdays, weddings, conferences etc.). Also available are prints of your favorite pictures on T-shirts, mugs, magic mugs, caps, key holders, calenders, puzzle games, picture books, on canvasses etc.
We provide support and after care services, ensuring your total satisfaction.
... All at affordable prices...
Our rates are always negotiable, depending on the amount of pages, design type, effect etc. Don't waste time in making a choice!
Be rest assured that it is affordable!
See sample sites: www.childrensvillage-ire.com, www.sasonrise.com.
Contact us for a quote.
Introduction to web design and hosting - We are introducing our web design and hosting services to you, with a view to handling your company's web presence.
TenddeaPact Solutions is committed to professionalism, making sure clients are satisfied at the end of every job. The need for a web site - The need for a web site cannot be over emphasized.
With a web site a company or organization can advertise and showcase their products/services, what their company or organization is all about, receive emails, have other companies advertise on their web site for a fee, store data, receive payments etc. Most importantly this information can be seen anywhere in the world.
Our services - Our services, apart from developing a winning web site for companies and individuals includes computer appreciation programmes (computer literacy) and use of the internet in sourcing and receiving information, storing and processing data, e-mails, e-business, e-commerce etc.
What we stand for - Tenddeapact Solutions executes all jobs to the last dot of existing international and local standards. We also go the "extra mile" to ensure our customers are satisfied beyond their expectations. In addition, we keep our charges relatively low compared to what obtains in the industry.
Scope - The scope of our web design services covers personal, business and e-commerce web sites. We take exceptions to pornographic contents. Methods - Our method of execution involves the following: (1) Your requirements i.e. type of site and proposed number of pages. (2) Our analysis i.e. what we come up with to make it standard. (3) We create a design i.e. what the site could look like. (4) We design fully and host i.e. you are on the web (free hosting also available). (5) Submission of the web site to recognized search engines i.e. to be easily seen by prospective customers/visitors looking for information on the internet. (6) Updates and hosting renewals i.e. to always make sure your site has current information and making sure the site is always on the web.
Cost implication - This will usually depend on the number of pages, hosting package and sometimes the effects on the pages. You can however be rest assured that we offer one of the best charges within the scope of work to be done. Our charges are also negotiable.
Mode of payment - We usually demand for 75 percent deposit and 25 percent balance payment immediately after the job. And full payments for updates per page which is usually small amounts (This is usually into our paypal account). You have an obligation to inform us about any updates to your site and we on our part will inform you about hosting renewals, except otherwise arranged for recurrent payments. We assure you of a high-quality service always carrying you along. Thank you and looking forward to putting you on the World Wide Web.
Tenddeapact Solutions is a combination of computer services (web design, graphic design, and SEO/internet marketing) the art of photography and videography including business solutions and training. We are a freelance group of talented individuals dedicated to giving the best services in related fields as indicated above.
Our Mission - is to make affordable, our unique services to individuals and companies who cannot afford the high price of such services in this industry.
Our Vision - is to deliver highly competitive services in our given fields of IT, imaging and business solutions - an organization with a competitive advantage.
The Last Word in PPC vs. Article Marketing - By Valerie Mellema (c) 2009
There is always a big discussion when it comes to comparing two of the best ways to advertise online: PPC (Pay-Per-Click) advertising and article marketing, otherwise known as "organic" or "natural" search engine optimization. There is no denying that both methods can be effective. However, which method is better? Which gives you a bigger bang for your buck?
You may get varying statistics on this issue, depending on which website you visit for information. Oh yes, this matters, because you have to consider the source of the statistics and who is sponsoring the article. For example, two sources of information (respectively, the Interactive Advertising Bureau (IAB) and ComScore) recently produced studies indicating that PPC advertising was more cost-effective on average. However, did the fact that Yahoo/Overture and Google were sponsoring this major study play any role in determining the final outcome? Of course it did - those are the two biggest PPC companies on the net!
In figuring out which of the two is better, you have to consider cost-effectiveness as well as click-through-rates and direct conversion from visiting user to paying customer. We are going to review some statistics a little bit later on. For now, let's consider some logical points that illustrate how PPC and article marketing differ.
Search engine result pages display more listings than PPC results, which does have a psychological effect on the user. For some users seeing ten search results (each one relevant to the search) is enough to convince them that there is enough web information on the subject and that "fishing" PPC ads might not be necessary.
The catch is that in order to actually rank in the Top 10 SEO results for your keyword, you have to have relevant website content, not to mention technical prowess in HTML coding. Search engines will be focusing on their proprietary algorithms, or the most relevant websites based on the search term queried. There is no "bribery" here, whereas in PPC, it is quite the opposite: whoever bids highest for each word usually gets the top listing. A quality algorithm definitely plays a part in PPC, but in the end money talks. In article marketing, we haven't quite come to the point where "money talks". The best websites still win the search engine contest and that is an important factor to consider in your marketing campaign.
Even PPC proponents will admit that PPC is largely style over substance. With PPC advertising you are trying to grab attention in just a few loud and occasionally obnoxious words. You direct the user to a carefully crafted page that "sells" the idea. This operation contrasts with article marketing, which doesn't necessarily sell an idea on a single page, nor does it grab attention with a few words. With article marketing, there is an entire article waiting for the visitor, which uses a methodical and "indirect" approach. Assuming you are listed in the Top #10, your listing means that the search engine agrees that your website is the best authority on the keyword subject - for the time being. People in a hurry or on a whim will probably click on PPC. People on a mission will be looking for relevant content on their chosen keyword.
Therefore, the question now becomes which methodology works better for your business? Are you appealing to the fast clicker or the thoughtful user? Let's now consider two sources of statistics for a clearer view of the issue. First, one in favor of article marketing, the next in favor of PPC.
In Favor of Article Marketing
Jakob Nielsen, Ph.D. and principal founder of the Nielsen Norman Group researched the behavior of users who found search engine results pages and noticed some trends. Forty-two percent of users selected the #1 search listing for their result, leaving 58% that selected another Top 10 Result. The #1 site listed held the majority of clicks. This indicates that almost two thirds of Internet users were not content to choose even the #1 listing on a natural SEO search. That means that these users (and the majority of all users) are actually using independent judgment in deciding what links are most relevant to their needs.
Other related statistics (with sources from ComScore, Webxico, iProspect, SEOResearcher and Hotchkiss, Garrison, and Jensen) concluded that 77% of search users choose organic listings over PPC ads. There were also studies that suggested organic click-through generated 25% higher conversion rates than equivalent PPC click-through.
In Favor of PPC Advertising
Now to be fair, we have to consider some advantages that PPC advertising has. The best feature PPC has is that it gets instantaneous results. SEO advertising takes time, especially if you have a new website just submítted to the all of the major search engines. Yes, this can be frustrating. PPC brings you immediate traffic and sometimes brings in thousands of users. Seeing your Alexa ranking take a drastic jump certainly pumps up your adrenaline!
ComScore recently published statistics in favor of PPC, stating that their studied users had an 18.3% click-through-rate on "paid" search results versus a 4.3% click-through rate for organic search results. The conversion rate was also higher according to ComScore, stating that PPC had a 1.4% versus SEO's 0.6%.
The Real Issue: Longevity
However, the downside here (even if you didn't contest these suspicious results) is that instant and high volume traffic is, frankly, cheap and not as exciting as it first appears to be. Remember that when you use PPC ads you are making a pitch and capitalizing on your audience's curiosity. When that curiosity fades, they forget your website - especially if it's just a glorified advertisement. PPC campaigns can also be costly and time consuming when you consider your duties as a manager.
Another problematic scenario with PPC is that they have no staying power - unless of course you have thousands of dollars a month to blow in this recession. With article marketing you get more quality traffic, and perhaps more importantly to you, you earn customer trust over time. Internet users aren't stupid, the popularity of Yahoo Answers notwithstanding. Most users know that PPC ads usually aren't relevant to their search - they're just there because someone is consistently paying to get noticed.
You can consider article marketing as an investment that continually pays all through the life of your company (or until you shut the website down) since it generates traffic forever. You can easily spend thousands a month on a brilliant PPC campaign and soon run out of money, meaning your ads go extinct. Therefore, we can conclude that article marketing does have specific advantages over PPC, which are intrinsic because of the differences in operation.
• Article marketing generates traffic forever
• Article marketing improves your natural SEO ranking and backlinks
• Article marketing establishes trust - you appear as a professional in your industry
• Article marketing doesn't cost you extra on top of fees spent on websites, landing pages and superfluous domains
How About Return-On-Investment?
ROI is another key issue, as short-term and long-term profit must equal out. Article marketing, by some authorities appears to have a slower ROI -(especially if you make revenue on CTRs). However, studies suggest that organic ROI is more consistent than PPC. Consider some independent research conducted by popular blogger Gord Hotchkiss who explained the situation in crystal clear terms. Let's say you have 50 high traffic search terms. Now for these 50 terms, there are 2.8 million searches being launched in a month. If statistics like ComScore's are correct and unbiased, that translates to 456,000 visitors thanks to PPC and 153,000 visitors thanks to article marketing.
The total cost of those 456,000 PPC visitors would amount to over $500,000 with an average CPC of $1.18. Even if you work with an SEO company that charges top dollar ($10,000 a month, let's say) you're still paying $10,000 compared to half a million. That means article marketing's virtual CPC amounts to $0.07. Even if you apply PPC's higher conversion rate, 3,647 converted visitors, you are paying $147.08 for each individual person. Compare that to 611 visitors you earned through article marketing - you are paying $16.37 for each visitor. And in doing so, you are also earning a higher quality of customer and generating traffic until the end of days.
Does your final ROI number take into account your total expenses? Absolutely! While both methods of advertising have their place online, when it comes to earning quality traffic, article marketing gets the last word.
Web readers may be a difficult bunch, they may take a while to digest information and they may need convincing of every single point you deliver but they are essential. They can become long term, loyal customers, as long as you give them what they want.
Writing for the Internet is a different skill to writing for paper print or paper publications. Website readers digest smaller amounts of information in less time when compared to reading from paper.
This means that website content needs to be very well organised, concise, well formatted, and appealing. Throw in the proper use of search engine keywords, a powerful Call To Action (CTA), your Unique Selling Proposition (USP), and the natural scepticism of web users and it's easy to see why many website owners use professional content writers.
1 - Use An Inverted Pyramid Style Of Writing
The inverted pyramid style of writing means getting your point across early in the text. Web readers are an impatient bunch and they need to know that the page they're reading is relevant. Include a summary or conclusion of the page's main points at the beginning of the text and then elaborate on this as you progress.
2 - Make It Concise
As well as being impatient, web readers aren't able to digest and process information as well on a computer screen as they are on paper. There are masses of studies and numerous sets of data giving statistics on this, but the general point is that basic pages need to be between a third and a half of the length they would be on paper. Try to aim for 300-500 words for web pages, with longer pages for technical articles, newsletters, and other web based publications.
3 - Use Headers And Sub-Headers
Headers and sub-headers not only enable you, as the writer, to properly structure the page; they also enable the reader to scan through and find the information that is most pertinent to them. Don't try anything too clever with your headers and do ensure that they are relevant and informational.
4 - Use Bullets And Lists
Bullets and lists are another method of enabling readers to quickly navigate around a page and grab the most important information. Many readers will simply scroll down a page and if no information jumps out at them then they won't read anything. Prevent these readers from clicking away from your website by offering bite sized chunks of information.
5 - Use Simple Language
Another area where statistics and figures differ is in the comprehension level of website readers. No matter which figures you listen to, though, one point is clear - we simply can't process information as well when reading from a computer. Use simple language, avoid jargon that isn't necessary or clearly defined, and engage your readers using language that everybody can understand.
6 - Use Short Paragraphs And Shorter Sentences
A paragraph should contain text relating to a single, simple idea. When you reach the conclusion of that idea, you should also reach the end of that paragraph. Paragraphs should contain no more than 70-80 words where possible. If a paragraph requires fewer words then make it shorter. The same goes for sentences.
7 - Make It Easy To Scan
Shorter paragraphs, more concise pages, and good headers make a page easy to scan. So too do bullets and lists. Add formatting such as bold and italicised text, quotes, and even hyperlinked text to make the page easier to scan. Remember to use a degree of caution, however, because a page that consists of different formatting techniques will be very difficult to read and understand. Many readers will simply close your page and move on.
8 - Write Objectively
We've already discussed how Internet users are impatient and find it difficult to digest information; they're also a highly sceptical bunch that will take convincing of virtually anything you have to say. Use objective language and avoid the use of too much marketing fluff. Avoid exaggerated claims such telling readers that yours is the best product in the world and instead show them why - convince them to come to that conclusion on their own and you will enjoy better results for your effort.
9 - One Idea Per Paragraph, One Subject Per Page
A single paragraph should contain a single idea and a single page should cover one topic. If a page is becoming too wordy because it includes information on other subjects, then break it down and hyperlink to those other pages. For longer pages remember the bookmark function and use it wisely to help readers navigate their way around your site and take in all of the information that you have to offer.
Giving Visitors What They Want
Web readers may be a difficult bunch, they may take a while to digest information and they may need convincing of every single point you deliver but they are essential. They can become long term, loyal customers, as long as you give them what they want and that's why we love them so much. If you don't have the time or the resource to write your own compelling and effective website content then consider using professional copywriters.
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